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YouTube's Top Ghost Hunters' Big Bet on $52B Experience Economy
My exclusive look at Sam and Colby's L.A. escape room as immersive entertainment explodes — and a new front for creator cash opens
Jul 2
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Natalie Jarvey
4
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YouTube's Top Ghost Hunters' Big Bet on $52B Experience Economy
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June 2025
SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube
Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers
Jun 25
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Natalie Jarvey
5
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SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube
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SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube
Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers
Jun 25
•
Natalie Jarvey
1
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SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube
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Coup on the Croisette: Creators, Brands & the Gen Z Remix of Entertainment
At Cannes Lions, it is follow the money — and attention — as faces that turn heads are a long way from the studio lot (even if some still covet…
Jun 19
•
Natalie Jarvey
4
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Coup on the Croisette: Creators, Brands & the Gen Z Remix of Entertainment
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Cannes Lions 'Tipping Point': Creators & Brands Matchmake for $185B Ad Spend
I talk to execs at YouTube, MediaLink & more as digital programming overtakes traditional media spend for the first time and influencers cool on one-off…
Jun 16
•
Natalie Jarvey
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Cannes Lions 'Tipping Point': Creators & Brands Matchmake for $185B Ad Spend
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Join Creator Jake Shane and UTA Chairman Paul Wachter for an Exclusive Fireside Chat at Cannes Lions 6.17
Jun 15
1
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Join Creator Jake Shane and UTA Chairman Paul Wachter for an Exclusive Fireside Chat at Cannes Lions 6.17
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Inside Substack Writers' Civil War: Glennon Doyle, 'Gentrification' & Stars
I talk to co-founder Hamish McKenzie, who calls some OGs' bubbling outrage over a blitz of big names a 'scarcity mindset'
Jun 11
•
Natalie Jarvey
5
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Inside Substack Writers' Civil War: Glennon Doyle, 'Gentrification' & Stars
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Microdramas are Minting New Six-Figure Careers: 'Faster You Can Get in, the Better'
SCOOP: A Luigi Mangione drama drops next; the genre's top exec and star on how writers, actors, agents can tap into a (non-union) $5B Gold Rush
Jun 9
•
Elaine Low
and
Natalie Jarvey
10
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Microdramas are Minting New Six-Figure Careers: 'Faster You Can Get in, the Better'
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Microdramas are Minting New Six-Figure Careers: 'Faster You Can Get in, the Better'
SCOOP: A Luigi Mangione drama drops next; the genre's top exec and star on how writers, actors, agents can tap into a (non-union) $5B Gold Rush
Jun 9
•
Elaine Low
and
Natalie Jarvey
7
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Microdramas are Minting New Six-Figure Careers: 'Faster You Can Get in, the Better'
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Marc Maron is Done — and He’s Not Alone: 'We’re Tired, We’re Burnt Out'
I talk to podcasters, video talent and reps about strategy for pulling the plug without cutting off all the cash. Plus: exclusive Rhett & Link deal news
Jun 5
•
Natalie Jarvey
7
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Marc Maron is Done — and He’s Not Alone: 'We’re Tired, We’re Burnt Out'
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May 2025
'Secret Lives of Mormon Wives': How Swinging, Scandal, Soda = Big Bank
I talk to EP Lisa Filipelli about the Hulu hit's influencer lives, the way they make money and the show's lucrative 'halo effect' on their #MomTok…
May 28
•
Natalie Jarvey
1
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'Secret Lives of Mormon Wives': How Swinging, Scandal, Soda = Big Bank
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YouTube Stormed TV. Now They Want Its Emmys Too
Inside the company's campaign to convince voters — and advertisers — that their stars and shows stand on the same ground as Hollywood's A-list
May 21
•
Natalie Jarvey
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YouTube Stormed TV. Now They Want Its Emmys Too
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