Archive - Like & Subscribe from Natalie Jarvey

YouTube's Top Ghost Hunters' Big Bet on $52B Experience Economy

My exclusive look at Sam and Colby's L.A. escape room as immersive entertainment explodes — and a new front for creator cash opens

Jul 2 •

June 2025

SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube

Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers

Jun 25 •

SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube

Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers

Jun 25 •

Coup on the Croisette: Creators, Brands & the Gen Z Remix of Entertainment

At Cannes Lions, it is follow the money — and attention — as faces that turn heads are a long way from the studio lot (even if some still covet…

Jun 19 •

Cannes Lions 'Tipping Point': Creators & Brands Matchmake for $185B Ad Spend

I talk to execs at YouTube, MediaLink & more as digital programming overtakes traditional media spend for the first time and influencers cool on one-off…

Jun 16 •

Join Creator Jake Shane and UTA Chairman Paul Wachter for an Exclusive Fireside Chat at Cannes Lions 6.17

Jun 15

Inside Substack Writers' Civil War: Glennon Doyle, 'Gentrification' & Stars

I talk to co-founder Hamish McKenzie, who calls some OGs' bubbling outrage over a blitz of big names a 'scarcity mindset'

Jun 11 •

Microdramas are Minting New Six-Figure Careers: 'Faster You Can Get in, the Better'

SCOOP: A Luigi Mangione drama drops next; the genre's top exec and star on how writers, actors, agents can tap into a (non-union) $5B Gold Rush

Jun 9 •

and

Microdramas are Minting New Six-Figure Careers: 'Faster You Can Get in, the Better'

SCOOP: A Luigi Mangione drama drops next; the genre's top exec and star on how writers, actors, agents can tap into a (non-union) $5B Gold Rush

Jun 9 •

and

Marc Maron is Done — and He’s Not Alone: 'We’re Tired, We’re Burnt Out'

I talk to podcasters, video talent and reps about strategy for pulling the plug without cutting off all the cash. Plus: exclusive Rhett & Link deal news

Jun 5 •

May 2025

'Secret Lives of Mormon Wives': How Swinging, Scandal, Soda = Big Bank

I talk to EP Lisa Filipelli about the Hulu hit's influencer lives, the way they make money and the show's lucrative 'halo effect' on their #MomTok…

May 28 •

YouTube Stormed TV. Now They Want Its Emmys Too

Inside the company's campaign to convince voters — and advertisers — that their stars and shows stand on the same ground as Hollywood's A-list

May 21 •

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