Like & Subscribe

Welcome! I’m Natalie Jarvey and this is Like & Subscribe, a new standalone newsletter from Ankler Media dedicated to the creator economy. Each week I’ll bring you stories about the global impact of creators, as well as the companies that platform and amplify their content.

I began writing about the creator economy long before anyone thought to call it that. I first attended VidCon all the way back in 2013. Some of my earliest work centered on Snapchat when it was still a small startup operating out of a blue bungalow in Venice Beach. As senior digital media editor at The Hollywood Reporter, I covered Hollywood’s early fascination with YouTube creators, Instagram’s transformation into a video-first app, Spotify’s complete overhaul of the podcast industry, and the rise of TikTok during the global pandemic. I even profiled Grumpy Cat! Most recently, I was a Hollywood correspondent at Vanity Fair, where I profiled Hot Ones host Sean Evans and investigated why movies have become so dang long.

Internet fame can be weird and wacky, but all those likes, comments and followers add up to a very powerful $200 billion global industry. I plan to take you behind the scenes of that industry and introduce you to the creators and executives who are driving the most attention — and the biggest dollars. Whether you work in this industry or are creator-curious, are just starting to make your own content or already have millions of followers, there will be something for you.

So please, follow me on all the major platforms (Instagram, X, Bluesky, LinkedIn). Send any tips, questions or comments to natalie@theankler.com. And, of course, don’t forget to Like & Subscribe!