WATCH: The Oscars Go to YouTube
The end of an era, the start of another: What now as the venerable awards show heads to streaming?
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Throw one more big creator economy deal on the pile before 2025 comes to a close.
Today, the Academy announced it struck a landmark agreement to begin streaming the Oscars on YouTube starting in 2029 — in addition to making YouTube the official home for a wide range of other Academy events.
YouTube has spent the last year convincing Hollywood that it’s television, and its five-year Oscars deal further cements that argument. There are still a lot of questions about what a YouTube broadcast of The Oscars will look like, but if the goal is getting more people to tune into the show, making it available for free on the world’s largest streamer is a good start.
The Oscars-YouTube deal naturally caught my attention — and it’s also a major development for Prestige Junkie’s Katey Rich, who covers all things awards season over at The Ankler. So we hopped on Substack Live earlier today to talk about the implications of it all, what might come next and the many questions that remain unanswered, including:
Will creators become a bigger part of the Oscars — and awards season?
How much control will YouTube have over the broadcast?
What does YouTube gain from picking up a show whose audience has been declining for years?
Listen to me and Katey discuss it all on this bonus emergency episode of her Prestige Junkie podcast (or you can watch it on YouTube), and if you still have questions, send my way: natalie@theankler.com
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